Case Study 01 · Feasibility & Market Study
Field market research, feasibility study and funding decks for a new meat and seafood distribution venture
Food supply & distribution · Central Luzon, CALABARZON, Cordillera and Cagayan Valley
- Client
- A startup meat distribution company whose owners are established businessmen long involved in the logistics business
- Sector
- Food – meat and seafood supply and distribution
- Coverage
- Parts of Laguna; the whole of Rizal province; Bulacan; Pampanga; Tarlac; Nueva Ecija; Baguio City; Tuguegarao City
- Services
- Market Research & Analysis; Feasibility Study; Pricing, Rollout & Growth Strategy; Investor and Lender Presentation Decks
- Engagement period
- Completed 2026 · 4–6 week engagement
Client situation
A startup meat distribution company – owned by established businessmen with long experience in logistics – was preparing to launch a meat and seafood supply and distribution business serving a wide footprint across Luzon – from parts of Laguna and the whole of Rizal province, through Bulacan, Pampanga, Tarlac and Nueva Ecija, up to Baguio City and Tuguegarao City. Before committing capital and approaching funders, the venture needed an independent, evidence-based view of the opportunity.
Challenge
The coverage spanned multiple provinces and cities with different market conditions, buyer bases and logistics realities, and reliable location-specific data was not available from published sources. The venture needed primary market evidence to establish where the opportunity lay, how to price, where to launch first and how to grow – and to present a credible case to investors and lenders.
IPAC's approach
- Extensive field market research. IPAC deployed a team of researchers to conduct primary, on-the-ground market research across all covered areas.
- Market gap and pricing. From the field data, IPAC established the market gap the venture could fill and developed its pricing strategy.
- Rollout and growth. IPAC set the rollout priority by location across the coverage area and defined the growth strategy.
- Feasibility study and funding materials. IPAC wrote the feasibility study from the data gathered and produced presentation decks for both investors and lenders.
Deliverables
- Field market research covering the full target coverage area
- Market gap analysis, pricing strategy, rollout priority by location and growth strategy
- Feasibility study written from the field data gathered
- Presentation decks for investors and for lenders
Outcome
- The venture came away with a field-validated market gap, a pricing strategy, a location-by-location rollout sequence and a growth strategy, all documented in a feasibility study. With dedicated investor and lender presentation decks, it was equipped to approach both investors and lenders with a researched, credible case.